Expendifi

Expendifi is a B2B SaaS marketplace that transforms how companies purchase physical advertising space. In today’s fragmented media landscape, brands struggle to find, compare, and secure the right billboards, transit ads, and venue signage, all while juggling multiple vendors and inconsistent pricing. Expendifi solves this problem by offering a single, intuitive platform where businesses can browse, select, and book ad placements with the same ease they use for digital campaigns.

Why the market needs Expendifi

1. Complex buying process – Traditional ad‑space transactions involve phone calls, PDFs, and manual negotiations, leading to long sales cycles and missed opportunities.
2. Lack of transparency – Prices, availability, and performance metrics are often hidden, forcing advertisers to rely on guesswork.
3. Fragmented inventory – Media owners list their spaces on disparate sites, making it difficult for brands to compare options across locations and formats.

Expendifi consolidates thousands of physical ad locations, from city‑center billboards to transit shelters and stadium screens, into a searchable, data‑rich catalog. Our platform provides real‑time availability, standardized pricing, and performance insights, enabling marketers to make data‑driven decisions in minutes rather than weeks.

Key product features

• Elegant, interactive cards – Categories and subcategories are displayed as sleek cards with smooth hover effects, encouraging exploration and simplifying the selection process.
• Advanced filters – Users can narrow inventory by geography, audience demographics, traffic counts, and creative specifications.
• Instant quoting – Dynamic pricing models generate accurate quotes instantly, eliminating back‑and‑forth negotiations.
• Integrated booking – Once a placement is chosen, the platform handles contracts, payments, and scheduling, delivering a seamless end‑to‑end experience.
• Performance dashboards – Advertisers receive real‑time analytics on impressions, foot traffic, and ROI, allowing rapid optimization of future buys.

Business model

We operate on a transaction‑based revenue model, taking a modest commission on each booking. Tiered subscription plans give agencies and large enterprises access to premium features such as bulk purchasing, custom reporting, and dedicated account support. This hybrid approach aligns our incentives with our customers’ success and scales predictably as inventory and transaction volume grow.

Traction to date

• Inventory – Over 12,000 active ad locations across North America and Europe, with new partners added monthly.
• Revenue – $1.2 M ARR achieved in the past 12 months, representing a 150 % year‑over‑year increase.
• Customer base – More than 250 brands and agencies, including two Fortune 500 companies, have placed campaigns through Expendifi.
• Retention – 78 % of customers renew their subscriptions, reflecting strong product‑market fit and high satisfaction.

Growth strategy

1. Geographic expansion – Target high‑growth markets in Asia and Latin America, leveraging local media partnerships.
2. Product enrichment – Introduce AI‑driven recommendation engines that match advertisers with the most effective locations based on campaign goals.
3. Channel diversification – Build integrations with leading marketing automation platforms, allowing users to import campaigns directly into Expendifi.
4. Enterprise sales – Scale the sales team to focus on large advertisers who can drive multi‑million‑dollar contracts.

Team

Our founding team combines deep expertise in ad tech, SaaS product development, and enterprise sales. I bring ten years of experience building marketplaces that connect buyers and sellers at scale. Our CTO previously led engineering for a global digital‑out‑of‑home network, and our head of sales has closed deals worth over $200 M in the advertising sector.

Ask

We are seeking $8 million in Series A funding to accelerate product development, expand our inventory pipeline, and grow our sales organization. With this capital, we project a 3× increase in ARR within 18 months and aim to become the go‑to platform for all physical advertising transactions.

In short, Expendifi removes friction, adds transparency, and unlocks new revenue streams for media owners while empowering brands to reach audiences in the physical world with the same confidence they have online. We invite you to join us in reshaping the future of out‑of‑home advertising